Empower, Expand, Build | JWELL Machinery 2026 Marketing Conference

The drumbeats herald the march, and the galloping steeds spur us on—now is the time to set sail with vigor. From January 10 to 11,2026, Kingway Machinery's annual marketing conference was grandly inaugurated at the Sheraton Hotel in Chuzhou. Marketing professionals from across the globe traversed vast distances to converge here, analyzing market trends, discussing technological advancements, and exchanging insights to refine their strategic direction. This gathering aimed to unlock the team's full potential and lay a solid foundation for the new year's marketing endeavors. Over 300 participants, including Mr.He Haichao, Chairman of Kingway, general managers of specialized divisions, marketing elites from domestic and international markets, and relevant departmental staff, joined hands to kick off the new chapter of 2026's marketing initiatives.

2026 Marketing Conference-JWELL MACHINERY

In the cutthroat market competition of 2026, Jinwei Company is striving to seize the initiative by building a highly competent marketing team and a robust service support system. To this end, the company has meticulously organized a two-day systematic training program to comprehensively enhance team capabilities.

During the conference, Chairman He Haichao delivered a keynote speech on Jinwei Company's development strategy. For the new year, the company will prioritize high-quality development goals, focusing on upgrading service and marketing models. Efforts will be made to enhance the global service system, building a more efficient and comprehensive service network to improve customer experience and response efficiency. Simultaneously, the company will deepen digital marketing innovation practices, precisely aligning with market demands to broaden brand communication and market reach channels.

After hearing Chairman He Haichao's development plan, all attendees were greatly inspired. With this new blueprint, they are now brimming with confidence and ready to tackle every future challenge with enthusiasm, striving to achieve the company's development goals!

The training program is tightly aligned with core business objectives, featuring in-depth discussions on traditional product analysis, new product highlights, market potential exploration, and risk management strategies. Special roundtable sessions were organized on hollow products, spun-blow molding, recycling, and twin-screw granulation. The hollow products session, as a key component, focused on technological upgrades, core competitiveness, and market application prospects, with technical experts and seasoned marketing professionals providing real-time Q&A to help sales teams accurately identify product advantages and promotion directions. Other sessions shared insights on market trends and customer pain points, fostering an efficient knowledge-sharing environment.

The training program also featured a dedicated session for marketing professionals to share failure cases. Senior marketers were invited to candidly review mistakes and lessons learned from past projects, analyzing root causes across multiple dimensions including customer needs assessment, communication strategy formulation, and risk prevention. Through in-depth analysis of real-world cases, participants gained actionable insights to enhance their market responsiveness and problem-solving capabilities.

Through this training program, JWELL Company is committed to empowering every marketing professional to gain profound insights into product features, accurately track market trends, and truly understand customer needs—ultimately cultivating industry leaders who "master products, understand markets, and serve customers." More than just knowledge transfer, this initiative represents a transformative capability upgrade, laying a solid foundation for JWELL's competitive edge in 2026 and enabling the team to navigate market challenges with professional excellence.

Raise your glass and enjoy the music and dance-JWELL MACHINERY

At the banquet, guests relaxed and raised their glasses to toast, with laughter and cheers echoing throughout the venue. Sales newcomers from various factories, brimming with confidence in their talents and eager for the future, eagerly took the stage to showcase their talents. They radiated youthful energy, their eyes sparkling with passion, and every gesture and smile conveyed their enthusiasm for the work and life ahead.

As the performance concluded, the much-anticipated prize draw officially commenced, instantly elevating the banquet's atmosphere to its most electrifying climax.

Full of honor, forging ahead-JWELL MACHINERY

To honor marketing excellence and motivate all employees, the company has bestowed a prestigious award upon the outstanding marketing talents of 2025. These individuals, the cream of the crop in the JWELL team, have set an exemplary standard through their remarkable achievements and professional expertise. Their dedication reflects JWELL's unwavering commitment to excellence and the boundless potential for the company's future growth.

The past year has unfolded like a tapestry of a thousand layers, and the new year ushers in a new era of boundless possibilities. Let us stay true to our original aspirations, persevere with unwavering dedication, and embrace innovation to propel JWELL into a new phase of high-quality development. Together, we will forge a brighter future for JWELL.

JWELL's mission: To pursue innovation and excellence while prioritizing customer experience, building an intelligent global extrusion equipment ecosystem.